The Magic behind MagicJack

Posted by Muhammad Rashid Saturday, July 11, 2009


the USB-based VoIP service from telco vet Dan Borislow, intrigued us from the moment we first read about it in a . In search of more details, we were finally able to track down Borislow Monday for a brief demo and some inside info, in advance of the product’s “formal” intro either later this month or early next.
Some quick tidbits: The company’s business plan revolves not so much around the USB gizmo but instead around a robust nationwide network that Borislow says is also a certified CLEC; the company has interconnect agreements with all the larger carriers, meaning it’s not about to be shut down like some other ; and as part of its initial marketing push, MagicJack plans to give away a free phone number (of which it says it has millions) to the first wave of customers who plop down $29.95 or $39.95, a price that includes a full year of unlimited calling to the U.S., Canada and parts of Europe.

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